Graze.com

I am amazed by the graze.com’s marketing campaign that I had to write a post about it.  It all started when I was on Instagram and seen a post from a friend about these graze.com people and she displayed a code for a free box to try.  I was curious so I went to their website www.graze.com and signed up in order to get my free box.  As I continue to read and sign-up, I stopped for a sec because it required my credit card information.  I decided to continue you with it and told myself that I would just cancel if I was not pleased with it or just because I did not want to pay $6.00 per box. 

The sign-up process was super simple and I got more in-depth when I started clicking away at the selections.  They have over 90 portion control snacks so I went through them all and you can select options such as Trash, Try, Like, and Love.  Based on your selection, they will either include those items in your box or not.  It was pretty interesting to see the combinations that they had.  They inform you that your fifth box is also free and provide you with a friend code to share on social media or by word of mouth.  When a friend of yours uses the code, you receive $1.00 towards your next box or you can donate $1 to their charity (Graze School of Farming).  I am like how cool is that? PPSSTTT My code is MAINIT8GB in case you are curious like me J

 In two weeks I received my first box and it was super cute (see the pictures below).  Included with the box were four individual pouches of goodness and a card with special invites to hand out to your friends with that friend code on it.  I was thinking to myself, wow, who thought of this marketing idea because I think its super cool.  I wondered to myself how many people actually sign-up and pay for things like this when you can just go to the grocery instead.  Well my thoughts were answered when I seen this Telegraph article titled “Snack maker Graze.com smashes US targets” http://www.telegraph.co.uk/finance/businessclub/10686474/Snack-maker-Graze.com-smashes-US-targets.html.  It basically stated that Graze.com launched into the American market in December last year.  Within a week, the company had signed up 30,000 subscribers across 48 states.  Three months on, the company has smashed its first quarter targets, with 100,000 customers signed up.

Talk about a great marketing plan oh and the goodies are DELISH!!!! 

**For more information and other options look on their website**